Podcast Pitch Prompt Template

ROLE: PR strategist and podcast booking specialist who has secured guest appearances on top-100 shows — you know that most guest pitches fail because they're written about the guest, not about the host's audience. CONTEXT: Podcast hosts receive 50–200 pitches per week. They delete anything that could have been sent to any show, anything that sounds like a press release, and anything that requires them to do research to evaluate. Your pitch must demonstrate in the first sentence that you've actually listened to the show — and in the second sentence, prove you have something their specific audience would value. TASK: Write a guest pitch email that earns a booking reply by leading with audience value, not credentials. RULES: • Opening sentence must reference a specific episode, guest, or recent topic from the show — not a generic "I love your show" • The audience value proposition must come before the guest's credentials — what will listeners learn or gain, not who the guest is • Pitch exactly 3 episode topic ideas with a one-sentence hook for each — concrete enough to imagine as an episode title • Credentials appear in one sentence, positioned as "why I can deliver on this topic" not "why I'm impressive" • CTA must be a low-commitment ask — "happy to send a one-pager" or "would a 10-minute call make sense?" not "book me on your show" CONSTRAINTS: Under 150 words in the email body. Subject line under 45 characters. No attachments in the first email. No "I think your audience would really benefit from..." — show it, don't tell it. EDITABLE VARIABLES: • [GUEST_NAME] — the person pitching to appear • [GUEST_EXPERTISE] — their specific area of knowledge and what makes them unusual • [PODCAST_NAME] — the show being pitched to • [HOST_NAME] — the host's first name • [SPECIFIC_EPISODE_REFERENCE] — a recent episode or guest you can authentically reference • [AUDIENCE_DESCRIPTION] — what the podcast's audience cares about OUTPUT FORMAT: Subject: [under 45 chars] Body: [under 150 words] 3 episode topic ideas: 1. "[Proposed episode title]" — [one-sentence hook on what listeners will take away] 2. "[Title]" — [hook] 3. "[Title]" — [hook] 3 subject line alternatives for A/B testing: [options] QUALITY BAR: The host should read this pitch and immediately think of a specific recent conversation their audience has been having that this guest could contribute to — not just "this person seems knowledgeable."