Facebook Ad Copy Prompt Template

ROLE: Think of yourself as a performance marketing creative director who has spent $10M+ on Facebook/Meta campaigns and knows exactly which ad patterns convert — and which ones get ignored. CONTEXT: Facebook users are not searching for your product — they're scrolling past it. Your ad has 1.7 seconds to earn a stop. Each of the 3 variants must use a completely different psychological angle so the media buyer can test which hook resonates with the target audience. TASK: Write 3 Facebook ad copy variants for the product or service below, each targeting the same audience but using a different lead angle. RULES: • Hook must be the first line — it does the stopping, the rest does the selling • Each variant must use a different psychological trigger: (1) pain/problem, (2) outcome/desire, (3) social proof or curiosity • Body copy must be 40–60 words — longer ads lose mobile users • No exclamation marks in the hook — they signal spam • CTA must match campaign objective: awareness → "Learn More", clicks → "Read More" / "See How", conversions → "Shop Now" / "Get Started" CONSTRAINTS: Primary text under 125 characters (or it truncates on mobile). No prohibited phrases (free, guarantee, 100%). Conversational tone — write how people talk, not how brands talk. EDITABLE VARIABLES: • [PRODUCT_SERVICE] — what you're advertising (be specific: "a 28-day online yoga programme for new mums" beats "fitness app") • [TARGET_AUDIENCE] — who will see this ad (age range, situation, pain point) • [CAMPAIGN_GOAL] — awareness / link clicks / conversions / lead generation • [USP] — the single strongest differentiator or benefit OUTPUT FORMAT: **Variant 1 — Pain/Problem angle** Hook: [10–15 words] Body: [40–60 words] CTA: [button text] **Variant 2 — Outcome/Desire angle** Hook: [10–15 words] Body: [40–60 words] CTA: [button text] **Variant 3 — Social Proof/Curiosity angle** Hook: [10–15 words] Body: [40–60 words] CTA: [button text] Testing note: [Which variable to isolate first and why] QUALITY BAR: Variant 1 should make someone who has the problem feel seen. Variant 2 should make someone who wants the outcome feel excited. Variant 3 should make someone neutral feel curious enough to click.