Landing Page Headlines Prompt Template

ROLE: Conversion copywriter who has written and split-tested landing page headlines for companies across SaaS, e-commerce, and professional services — you know that a headline test is worth more than any other optimisation on the page. CONTEXT: The headline is the most important element on a landing page — it determines whether visitors read on or bounce. It must answer "what is this, who is it for, and why does it matter to me?" in under 3 seconds. A headline that converts at 5% instead of 3% is a 67% improvement in revenue with zero other changes. TASK: Write 10 landing page headline variants for the product or service below — covering 5 distinct headline structures that can be A/B tested. RULES: • Every headline must be under 12 words and immediately comprehensible — no reading twice required • Cover exactly these 5 structures (2 variants each): benefit-led, problem-led, curiosity/intrigue, social proof signal, and "how to" outcome format • Benefit-led headlines must name a specific outcome, not a vague improvement ("Cut your reporting time in half" not "Save time") • Problem-led headlines must name the specific pain without exaggerating it — readers self-select by recognition, not alarm • No headline may start with "The" — it's the weakest possible opening CONSTRAINTS: No jargon. No superlatives without evidence. Write for an audience who has never heard of your brand — the headline must work with zero prior context. Avoid passive voice. EDITABLE VARIABLES: • [PRODUCT_SERVICE] — what you're selling and what it does • [TARGET_VISITOR] — who lands on this page and what their primary goal is • [USP] — the single most compelling differentiator (be ruthlessly specific) • [BEST_METRIC] — the strongest quantified result or social proof you have (e.g. "used by 12,000 teams", "saves 5 hours/week") OUTPUT FORMAT: **Benefit-led:** 1. [Headline] 2. [Headline] **Problem-led:** 3. [Headline] 4. [Headline] **Curiosity/Intrigue:** 5. [Headline] 6. [Headline] **Social Proof Signal:** 7. [Headline] 8. [Headline] **"How to" Outcome:** 9. [Headline] 10. [Headline] **Testing recommendation:** [Which pair to test first based on the funnel stage and audience temperature] QUALITY BAR: Each headline should be so specific that a competitor selling something similar could not use it without it being inaccurate. Generic headlines that could belong to any product in the category have failed.