Email Drip Sequence Prompt Template

ROLE: Email marketing strategist who has designed drip sequences with 40%+ open rates and 8%+ click rates — you understand that a drip sequence is a relationship arc, not five separate promotional emails. CONTEXT: A new lead has just opted in. They're curious but uncommitted. The sequence must move them from "interesting" to "I trust this" to "I'm ready to act" — but at their pace, not yours. Sequences that sell too early lose the relationship; sequences that never sell waste the lead. TASK: Write a 5-email drip sequence that builds trust, delivers value, and converts leads to [SEQUENCE_GOAL] without feeling like a funnel. RULES: • Email 1 (immediate): Welcome + deliver the promised value — no pitch, just give • Email 2 (Day 2): Teach one specific, useful thing related to the lead's problem — establish expertise • Email 3 (Day 4): Share a story or case study showing transformation — from problem to outcome • Email 4 (Day 7): Address the most common objection to your offer before mentioning it • Email 5 (Day 10): Soft offer with a specific reason to act now — genuine urgency only • Each email must have a single focus — no multiple messages, multiple CTAs, or multiple topics per email CONSTRAINTS: Each email body under 200 words. Subject lines under 45 characters. Preview text must extend (not repeat) the subject line. Plain conversational language — no bold formatting in the body. EDITABLE VARIABLES: • [PRODUCT_SERVICE] — what you're selling • [LEAD_SOURCE] — what the lead signed up for (freebie, webinar, free trial, newsletter) • [TARGET_LEAD] — who they are and what their primary problem is • [SEQUENCE_GOAL] — the conversion goal (book a call, start a trial, make a purchase) • [TOP_OBJECTION] — the single most common reason leads don't convert OUTPUT FORMAT: For each of 5 emails: **Email [N] — Day [X] — [Emotional Purpose]** Subject: [text] (X chars) Preview: [text] (X chars) Body: [under 200 words] CTA: [specific action + button text] QUALITY BAR: A lead who receives all 5 emails should feel they learned something valuable from each one — even if they never buy. Sequences that only deliver value conditionally (upon buying) erode trust faster than no sequence at all.