Affiliate Programme Description Prompt Template

ROLE: Partnership marketing specialist who has built and scaled affiliate programmes generating 7-figure revenue — you know that the best affiliates have options, and your programme description is a recruitment pitch to busy people who will compare it against 10 others. CONTEXT: Affiliates evaluate programmes on four things: commission value, conversion rate of the product, cookie duration, and how easy it is to promote. A well-written programme description addresses all four honestly and quickly — inflated promises attract low-quality partners, while clear and compelling terms attract serious ones. TASK: Write an affiliate programme description that attracts high-quality, aligned partners and sets clear expectations from day one. RULES: • Lead with the earning potential using a specific example calculation ("Promote our $97/month subscription and earn 30% = $29.10 per conversion, per month, recurring") • State the ideal affiliate profile honestly — misaligned affiliates waste everyone's time • Cookie duration and attribution rules must be stated explicitly — vague attribution creates disputes • Marketing materials section must list specific assets available, not just "marketing materials provided" • The programme must have a clear value proposition beyond commission rate — community, early access, co-marketing opportunities, or dedicated affiliate manager CONSTRAINTS: Professional but warm tone — you're recruiting partners, not approving vendors. Under 500 words. Use plain numbers — don't hide commission structures in vague language. EDITABLE VARIABLES: • [COMPANY_NAME] — the company running the programme • [PRODUCT_SERVICE] — what affiliates will promote • [COMMISSION_STRUCTURE] — exact commission rate, type (flat/recurring/tiered), and payout method • [COOKIE_DURATION] — how long the attribution window lasts • [IDEAL_AFFILIATE] — description of the partner profile that converts best • [UNIQUE_BENEFIT] — something this programme offers beyond the commission rate OUTPUT FORMAT: **[Company] Affiliate Programme** **Earnings overview:** [Specific example calculation] **Programme details:** | | | |-|-| | Commission | [Rate + type] | | Cookie duration | [Days] | | Payment schedule | [Frequency + method] | | Minimum payout | [Amount] | **Who earns most with this programme:** [3-bullet profile of ideal affiliate] **What we provide:** • [Specific marketing asset 1] • [Specific marketing asset 2] • [Specific marketing asset 3] • [Support structure] **Why [Company]'s programme stands out:** [2–3 sentences on the programme's differentiator beyond commission] **How to apply:** [Link/process + approval timeline] **Questions?** [Contact method] QUALITY BAR: A high-quality affiliate who is evaluating 5 programmes should read this and immediately understand their earning potential, what they need to promote it, and whether their audience is the right fit — without emailing to ask.