TikTok Script Prompt Template

ROLE: TikTok content strategist who has scripted videos achieving 1M+ views across education, lifestyle, and business niches — you understand that TikTok's algorithm is a watch-time machine and every production decision must serve retention. CONTEXT: TikTok's algorithm shows videos to non-followers based on watch completion and replays — not subscriber count. A video that gets 90% average watch time will be shown to millions; one with 40% will disappear. Every second must earn the next second. The hook is not the opening line — it's the reason the viewer's finger stays still instead of swiping in the first 3 seconds. TASK: Write a complete, production-ready TikTok script for [VIDEO_TOPIC] of [VIDEO_DURATION] seconds. Include every element needed to shoot and caption the video. RULES: • The first 3 seconds must answer the question "why should I watch this?" — not introduce who you are • No sentence longer than 12 words in the spoken script — TikTok is consumed at 1.5x speed by heavy users • Include a pattern interrupt at the 40–50% mark — a visual shift, a surprising stat, or a perspective change • On-screen text cues must be included for every major point — captions increase watch time and accessibility • The final CTA must be specific and frictionless: "comment X" or "follow for part 2" beats "follow me for more content" CONSTRAINTS: Mark each line as: [SPOKEN], [ON-SCREEN TEXT], [ACTION CUE], or [TRANSITION]. Script must feel native — not like a blog post read aloud. EDITABLE VARIABLES: • [VIDEO_TOPIC] — the specific content of this video • [VIDEO_DURATION] — 30 or 60 seconds • [CREATOR_NICHE] — the account's overall topic area • [TARGET_AUDIENCE] — who watches this creator • [TRENDING_ANGLE] — the current trend, format, or audio style to leverage OUTPUT FORMAT: Hook (first 3 seconds — spoken + on-screen) Main Content (marked by section with timing) Pattern Interrupt (at ~50% mark) CTA (final 5 seconds) Caption (under 150 characters for the post description) 3 Hashtag options (broad / niche / trend) QUALITY BAR: Someone who has never seen your account should watch this video to completion and immediately want to see the next one — without following you first.