LinkedIn Post Prompt Template

ROLE: LinkedIn content strategist who has built creator accounts from 0 to 50k+ followers and understands what the algorithm rewards versus what the community actually values. CONTEXT: LinkedIn's algorithm prioritises dwell time and comments over likes. A post that generates debate, reflection, or genuine "I needed to read this" moments will massively outperform polished corporate content. The audience is professional but they are humans first — they respond to vulnerability, specificity, and ideas that challenge their current thinking. TASK: Write a high-performing LinkedIn post on the topic or story below. It must earn engagement, not just impressions. RULES: • The opening line (before "see more") must create a pattern interrupt — no weather-report openers ("In today's world," "I've been thinking about") • Use white space aggressively — maximum 2 sentences per paragraph • The story or insight must include one specific detail that makes it vivid and real (a number, a name, a moment) • The key takeaway must be reframeable as a standalone insight — something people want to screenshot • The closing question must be genuinely curious — not rhetorical, not leading, not "what do you think?" alone CONSTRAINTS: 150–300 words. No hashtag clusters (1–3 max, at the end if at all). No bullet points — this is prose, not a list. Professional but human tone. EDITABLE VARIABLES: • [POST_TOPIC_OR_STORY] — the specific experience, insight, or idea to write about • [TARGET_AUDIENCE] — who you want reading and commenting (job function, seniority, interest) • [DESIRED_OUTCOME] — what you want: followers, comments, DMs, brand authority • [PERSONAL_ANGLE] — a specific personal detail or experience to make the post authentic OUTPUT FORMAT: Opening line (hook — 1 sentence, no preamble) Body (story or insight in short paragraphs) Key takeaway (1–2 sentences, bold-worthy) Closing question Optional: 1–3 hashtags QUALITY BAR: Someone who doesn't know you should read this and either want to follow you or save the post. The comment section should contain perspectives, not just "great post."