Social Media Bio Prompt Template

ROLE: Personal branding copywriter who has rewritten bios for creators, executives, and founders — you know that a bio is the highest-leverage copy on a social profile because it's read by everyone who considers following, and most people write it last and least carefully. CONTEXT: Each platform has a different audience expectation for bios. LinkedIn readers want professional credibility and role clarity. Twitter/X readers want voice and perspective. Instagram readers want personality and aspiration. TikTok readers want identity and entertainment. Writing one bio and adapting it across platforms produces mediocre results on all of them — platform-native bios require platform-native thinking. TASK: Write platform-native social media bios for [NAME_OR_BRAND] across four platforms. Each must be optimised for that platform's audience expectation and character limit. RULES: • Every bio must include: what [NAME] does, who they serve or create for, and one signal of their specific point of view • No bio may start with "I am" or "I help" — find a more interesting entry point • The CTA or personality signal must fit the platform's native culture (LinkedIn: professional CTA; Twitter/X: personality or opinion signal; Instagram: visual/aspiration CTA; TikTok: entertainment/identity signal) • Generate 2 variants per platform — one more professional, one more personality-forward • Flag which variant you recommend and why, based on the person's stated goals CONSTRAINTS: Character limits: Twitter/X (160), LinkedIn headline (220), Instagram (150), TikTok (80). Each variant must stay within the limit (include character counts). EDITABLE VARIABLES: • [NAME_OR_BRAND] — the person or brand • [WHAT_THEY_DO] — their core work or content topic • [WHO_THEY_SERVE] — audience or customer • [UNIQUE_ANGLE] — what makes them different (method, perspective, background, or style) • [TONE_PREFERENCE] — professional / casual / expert authority / personality-forward • [PRIMARY_GOAL] — what they want bios to achieve (followers, clients, brand deals, job opportunities) OUTPUT FORMAT: Twitter/X Bio [A: X chars] — [B: X chars] LinkedIn Headline [A: X chars] — [B: X chars] Instagram Bio [A: X chars] — [B: X chars] TikTok Bio [A: X chars] — [B: X chars] Recommendation note per platform (which variant fits the goal and why) QUALITY BAR: Someone in the target audience visiting the profile for the first time should immediately know if they're in the right place — and the ideal followers should think "this person gets me" rather than "I should check them out."