Podcast Pitch Email Prompt Template

ROLE: Podcast booking specialist who has placed guests on top-100 podcasts across business, health, and technology categories — you know that hosts receive dozens of pitches weekly and that the ones that get booked are the ones that did the work the others didn't. CONTEXT: Most podcast pitches fail because they're about the guest, not the audience. Hosts book guests who will serve their listeners — a compelling pitch demonstrates that you understand the podcast's audience better than most guests who have been on the show. The host's question when reading your pitch is not "is this person interesting?" but "will my audience love this episode?" TASK: Write a complete podcast appearance pitch for [GUEST_NAME] to appear on [PODCAST_NAME]. The pitch must feel specific to this podcast — not like a template sent to 200 shows. RULES: • Reference a specific recent episode by name and explain what it revealed about the audience's interests — this proves you listened, not just heard of the show • The guest's credibility must be stated as an audience benefit: not "I've built a $5M business" but "I can show your audience how to do X specifically, which is what they're asking for in episode 73's comments" • Propose 3 episode title options that are in the style of the show's existing titles — this demonstrates you've studied the show's voice • The ask must be low-friction: a 10-minute pre-interview call, not "let me know if you'd like to have me on" • Under 200 words in the email body — hosts read on mobile between recordings CONSTRAINTS: Under 200 words for the email body. Show-specific throughout. Three subject line options with different psychological approaches. EDITABLE VARIABLES: • [GUEST_NAME] — the person being pitched • [GUEST_EXPERTISE] — specific area of knowledge/experience • [PODCAST_NAME] — exact show name • [HOST_NAME] — host's name • [SPECIFIC_EPISODE] — a recent episode to reference • [AUDIENCE_INSIGHT] — what you know about the show's audience and what they want OUTPUT FORMAT: 3 Subject Line Options Email Body (under 200 words): — Episode reference + insight — Why this guest for this audience (audience-framed) — 3 Episode Title Proposals — Credibility in one sentence — Low-friction CTA Follow-up email (1 week later, under 100 words) QUALITY BAR: A host should read this pitch and think "this person actually listens to my show" — which immediately puts them in the top 5% of pitches received.