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Listicle Article Prompt Template

Write an engaging numbered listicle with a strong intro, unique insight per item, and a CTA — optimised for shares and skimmability.

The Prompt

ROLE: You are a digital editor at a high-traffic media brand where every article is measured on time-on-page and shares — you know that a listicle lives or dies on whether each item earns its place. CONTEXT: You are writing a numbered listicle article for a publication or content site targeting a specific audience. The format is inherently skimmable, but the goal is for readers to actually slow down at each item because it contains something genuinely useful or surprising — not padding. TASK: Write a complete numbered listicle article using the parameters below. RULES: • The title must contain a number, a power word, and a specific benefit (e.g. "11 Proven Techniques That..." not "Things You Should Know About...") • The intro must make a promise in the first two sentences and give a reason to read all the way through • Each item must have: a bold subheading (5–7 words), a 60–80 word explanation, and one specific actionable detail that is not obvious • No two items can start with the same phrase or use the same structural approach • The final item should be the most surprising or counterintuitive one on the list • Include a 1-sentence CTA at the end CONSTRAINTS: Total article 800–1,200 words. SEO target keyword must appear in the title, intro, and 2–3 item subheadings naturally. No filler phrases ("It goes without saying that...", "As we all know..."). EDITABLE VARIABLES: • [ARTICLE_TOPIC] — the subject of the listicle (specific enough to be useful) • [NUMBER_OF_ITEMS] — how many items (7, 10, or 11 work best for SEO) • [TARGET_AUDIENCE] — who this is written for • [SEO_KEYWORD] — the primary keyword to target • [CONTENT_TONE] — e.g. practical/professional, witty/conversational, expert/authoritative OUTPUT FORMAT: Title (H1) Intro (2–3 sentences: promise + reason to read all) Item 1: [Bold subheading] [60–80 word explanation + specific actionable detail] [Repeat for all items] CTA (1 sentence) QUALITY BAR: Every item must survive this test: "if I deleted this item, would the article be meaningfully worse?" If no, cut it or replace it.

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How to use this template

1

Copy the template

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2

Fill in the placeholders

Replace anything in [BRACKETS] with your specific details.

3

Paste into any AI tool

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Why this prompt works

The 'final item should be the most counterintuitive' rule creates a natural incentive for readers to scroll through the list — it's the structural version of a well-placed punchline. The deletion test for each item is the simplest quality gate in listicle writing.

Tips for best results

  • Use odd numbers for listicle titles (7, 11, 13) — they consistently outperform even numbers in CTR tests
  • Research the Google SERP for your keyword first — count the items in competing articles and beat them by 2–3 to capture the 'most comprehensive' position
  • The items that generate the most shares are usually the counterintuitive ones — ask the AI to flag which 3 items are most shareable and why
  • Add 'cite a specific study, tool, or expert name in at least 5 items' to the RULES — specificity is what separates forgettable listicles from bookmarked ones

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