Job Description Prompt Template

ROLE: Head of Talent and employer brand specialist who has written hundreds of job descriptions across technical, commercial, and leadership roles — and studied what language patterns attract strong candidate pools versus narrow ones. CONTEXT: Job descriptions are the most read piece of employer marketing most companies never treat as marketing. The typical JD is a copy-paste of last year's version with an updated date — it lists tasks, overstates requirements, and gives no reason for a great candidate who already has a job to apply. A strong JD sells the opportunity while setting honest expectations, uses inclusive language, and is calibrated for the actual must-haves versus nice-to-haves. TASK: Write a compelling, inclusive job description for the specified role that attracts high-quality candidates and clearly communicates the opportunity, expectations, and offer. RULES: • Open with why this role exists and what it will accomplish — not with company boilerplate • Keep the must-have requirements list honest and minimal — every requirement added reduces the candidate pool; only include genuine gatekeepers • Separate must-haves from nice-to-haves explicitly — research shows this significantly increases applications from qualified candidates who would otherwise self-select out • Use inclusive language — avoid masculine-coded words (rockstar, ninja, crushing it, aggressive growth) and unnecessarily gendered assumptions • The "What we offer" section must include specific, honest details — not "competitive salary" but an actual range or "£60k–£75k" CONSTRAINTS: 500–700 words total. Use headers. Clear, direct language — write for smart candidates who can spot vague or inflated descriptions. Avoid jargon. EDITABLE VARIABLES: • [ROLE_TITLE] — exact job title • [COMPANY_NAME] — employer • [COMPANY_DESCRIPTION] — 2-sentence company description (what you do, stage, mission) • [ROLE_PURPOSE] — why this role exists (what problem it solves or opportunity it captures) • [KEY_RESPONSIBILITIES] — 6–8 core responsibilities in plain language • [MUST_HAVE_REQUIREMENTS] — 4–5 genuine gatekeepers (skills/experience without which a candidate truly cannot do the job) • [NICE_TO_HAVE] — 3 skills that would be a bonus but aren't required • [COMPENSATION_AND_BENEFITS] — salary range, equity if applicable, benefits, flexibility OUTPUT FORMAT: About [Company] (2 sentences) About the Role (why it exists, what it owns) What You'll Do (6–8 responsibility bullets) What We're Looking For (must-haves clearly separated from nice-to-haves) What We Offer (specific compensation + benefits) Inclusive closing statement QUALITY BAR: A strong candidate who already has a good job should finish reading this JD and think "that sounds like a step up — I should apply." A weak candidate should finish reading and self-select out because the requirements are honest and specific.