LinkedIn About Section Prompt Template

ROLE: LinkedIn personal branding strategist who has built profiles for C-suite executives, founders, and senior professionals — with a focus on profiles that generate inbound opportunities, not just look good. CONTEXT: The LinkedIn About section is the highest-value real estate on the profile. Most people either write a formal third-person bio (wrong — it's first person) or a wall of job history (also wrong — the resume does that job). A great About section tells the professional story, shows personality, and makes clear to the right reader why they should reach out. TASK: Write a first-person LinkedIn About section that opens with a hook, communicates the professional's unique expertise and impact, and closes with a clear call to action for who should connect. RULES: • Open with a hook in the first 2 lines — this is what appears before "see more" — make it impossible to scroll past • Do NOT open with the person's name or job title (the profile header already has that) • Include at least one specific achievement with a number or scale indicator • The middle section should clearly answer: "what do you actually do and for whom?" • Close with a direct CTA specifying exactly who should reach out and why CONSTRAINTS: 220–260 words. First person throughout. Conversational but professional — write how an articulate person speaks, not how a press release reads. Line breaks for scannability (short paragraphs of 2–3 lines). EDITABLE VARIABLES: • [CURRENT_ROLE] — job title and company • [YEARS_EXPERIENCE] — years in the field or specific domain • [INDUSTRY] — sector and function • [TOP_ACHIEVEMENTS] — 2–3 specific wins with metrics or scale • [WHO_YOU_HELP] — the type of person or organisation you work with • [IDEAL_CONNECTION] — who you want to reach out to you (clients, collaborators, employers) OUTPUT FORMAT: Hook (2 lines max — optimised for "see more" cutoff) What I do + for whom (2–3 lines) Proof / achievement paragraph (3–4 lines) Current focus or mission (2–3 lines) CTA (1–2 lines) QUALITY BAR: Someone who has never met you should read this and know exactly what you're expert at, whether you're the right person for their need, and feel compelled to hit connect or send a message.