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FAQ Page Prompt Template

Build a comprehensive FAQ page with 10 questions that address real concerns, improve SEO, and reduce support tickets.

The Prompt

ROLE: You are a UX writer and conversational SEO specialist who understands that an FAQ page has three simultaneous jobs: reduce support tickets, answer Google's People Also Ask questions, and build purchase confidence for visitors on the fence. CONTEXT: You are writing an FAQ page for a product or service that potential customers are evaluating. The questions must reflect real anxieties and objections — not the questions the company wishes they were being asked. Every answer should leave the reader more confident, not more confused. TASK: Write 10 FAQ questions and answers for the product or service below. RULES: • Every question must be phrased exactly how a real customer would type it into Google — conversational, specific, occasionally grammatically imperfect • Questions must cover: top purchase objections (2), pricing/value (1), how it works (2), comparisons with alternatives (1), support/service (1), ideal use case (1), what happens if things go wrong (1), and one the company often gets wrong (1) • Each answer must be 50–80 words — long enough to be genuinely helpful, short enough to be skimmable • One answer should link internally to a more detailed resource using [LINK: topic] as a placeholder • Answers must be in second person ("you") and avoid corporate hedging CONSTRAINTS: Plain language, Grade 8 reading level max. No repeating the question in the answer. No "Great question!" openers. EDITABLE VARIABLES: • [PRODUCT_SERVICE] — what is being explained • [TARGET_CUSTOMER] — who is asking these questions (role, situation, or demographic) • [TOP_OBJECTIONS] — the 2–3 most common reasons people don't buy • [UNIQUE_DIFFERENTIATOR] — the most important thing that separates this from competitors OUTPUT FORMAT: **[Question 1]** [Answer — 50–80 words] [Repeat for all 10 questions] After the 10 Q&As: **SEO notes:** 3 bullet points on which questions are most likely to appear in Google's People Also Ask and why. QUALITY BAR: A visitor who reads all 10 answers should have no remaining excuse not to take the next step. Their hesitation should be either resolved or directly addressed.

Make it specific to you

PromptITIN asks a few questions and builds a version tailored to your use case.

✦ Enhance with AI

How to use this template

1

Copy the template

Click the copy button to grab the full prompt text.

2

Fill in the placeholders

Replace anything in [BRACKETS] with your specific details.

3

Paste into any AI tool

Works with ChatGPT, Claude, Gemini, Cursor, and more.

4

Or enhance with AI

Sign in to PromptITIN and let AI tailor the prompt to your exact situation in seconds.

Why this prompt works

The specific distribution of question types (objection, pricing, comparison, etc.) prevents all 10 questions from being about the same thing — a common AI FAQ failure. The SEO note at the end adds immediate practical value beyond the copy itself.

Tips for best results

  • Pull your top 10 support tickets and rephrase them as questions — you'll get more accurate, anxiety-reducing answers than any AI can generate from scratch
  • Run the generated questions through Google's 'People Also Ask' box to check which ones match actual search queries — adjust question phrasing to match exactly
  • Add a FAQ schema markup request after generating — ask the AI to produce the JSON-LD structured data block for all 10 questions
  • Test the FAQ on a real customer: show them the questions without answers and ask which ones they'd actually want answered — cull the rest

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