Creative

AI for Designers

Write better design briefs, rationale, and client proposals with AI support

Designers use AI to write compelling project proposals, articulate design rationale in language clients understand, generate copy for mockups and prototypes, research brand directions and visual references, and create client presentation narratives that sell the thinking behind the work. AI handles the written overhead of design work, letting designers spend more time on the creative itself.

Common challenges AI helps solve

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Writing project proposals that win work without underselling the value of the creative process

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Explaining design decisions to clients who respond to business language, not design language

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Generating placeholder copy for mockups and prototypes that is realistic enough to inform design decisions

Top use cases for Designers

Write a design project proposal

Write a proposal for a brand identity project for a sustainable packaging startup. Scope: logo, color palette, typography system, brand guidelines, and packaging mockups. Timeline: 6 weeks. Budget: $12,000. Include: project overview showing we understand their business, proposed phases with deliverables and timing, our creative process explanation for clients who have not worked with a brand studio before, investment summary, and what is out of scope. Tone: confident and creative, not corporate.

Write design rationale for a client presentation

Write a design rationale for a rebrand from a traditional serif-heavy identity to a modern geometric sans-serif system. The client is a 50-year-old accounting firm trying to attract clients under 40 without alienating their existing client base. Rationale should: connect the visual decisions to the business objective, explain the specific choices made for the typeface, color palette, and logo mark in terms of what they communicate, and address the likely concern that the new brand looks too different from the old one.

Generate realistic UI copy

Generate realistic UI copy for a fintech mobile app prototype. I need: onboarding screen welcome headline and subhead, empty state copy for a transaction history screen with no transactions yet, 3 push notification examples for: a large purchase alert, a weekly spending summary, and a savings milestone. Each piece of copy should be concise, human, and feel like it was written by a fintech brand that is friendly but trustworthy. Not corporate. Not overly casual.

Research a brand direction

I am developing brand direction options for a premium dog food company. Research and describe 3 distinct visual and brand strategy directions I could explore. For each direction: give it a name and a one-sentence positioning, describe the visual language including photography style, typeface personality, color palette mood, and graphic elements, name 2 or 3 brands from any industry that embody this aesthetic, and describe the target dog owner persona this direction would attract.

Write a creative brief

Write a creative brief for a brand campaign for an independent bookstore chain with 12 locations trying to compete with Amazon and the decline of reading. Campaign goal: drive 20% increase in foot traffic and position the stores as community hubs, not just retail outlets. Include: business problem, campaign objective, target audience portrait, key insight, single-minded message, tone of voice guidelines, mandatory elements, and media channels to explore. The brief should inspire a creative team, not constrain them.